Wednesday, May 11, 2005



The Tournament history
1990.- 2005.

For the past 15 years ATP Croatia Open Umag, has been known as one of the most intriguing tennis tournaments of ATP International series in Europe.
The unique «shell shape» of central stadium, location just on the beach, excellent combination of tourism, economy and sport Event, have been the trade marks of Umag, and Croatia itself.
Great skill of tournament personal in finding a good combination of daily great matches and evening entertainment, are a magnet for numerous spectators, Croatian leading companies and world famous players.
Not so many tournaments in this category can be praised with participation of players from clay tennis elite: Thomas Muster, Gustavo Kuerten, Marcelo Rios, Carlos Moya, Alberto Berasategui, and newcomers such as Filippo Volandri and Rafael Nadal.
Winners :
’90 – G. Prpic
’91 – D. Poliakov
’92 - T. Muster
’93 – T. Muster
’94 – A. Berasategui
’95 – T. Muster
’96 – C. Moya
’97- F. Mantilla
’98 – B. Ulihrach
’99 – M. Norman
’00 – M. Rios
’01 – C. Moya
’02 – C. Moya
’03 – C. Moya
’04 – G. Canas

Thomas Muster, 3 times winner of the Tournament, and Carlos Moya, 4 times winner of the Tournament, have been both awarded from the town and government institutions for great sport and political involvement in promoting Umag & Croatia.
As far as the Tournament awards, besides numerous national awards, the ATP community has honored the Tournament organization by presenting it the Award of excellence 3 times. 1998, 2000, 2001, each time acknowledging the growing improvements in organizing this type of event.

Sponsorship aspect
Since the Tournament beginnings in 1990, Croatia has passed many transformations, from socialism to democracy, trough war to liberty, not stopping the Event trough the whole time, making the Tournament the only international Event in the country during the war, proving its importance and value beyond everything.
Today, Croatian economy has reached a status of marketing expanding community, and presenting a company on the tournament in Umag has become an important step, almost a “must” for all mayor Croatian and European trademarks with importance in this region.
The sponsorship value has been acknowledged by many Croatian companies, covering the most important Croatian brands from paint producers to water, and international brands such as Pepsi, Toyota etc. Trough the 15 years the tournament has gathered a strong sponsor family, celebrating with many of them a constant 10 year old cooperation.
Various promotional opportunities, from visual exposure in tennis center and central court, to VIP sponsor village with daily presentations, have created many interesting details in capturing different promotional requests for each sponsor. Besides standard promotional packages / from 25.000 € to 100.000 € / tournament goal is to reach to all various sponsors challenging them with new promotional ideas and combinations.

Media coverage
Television coverage of the Event is a valuable asset of the sponsorship market. In 2004 edition, Croatian national television, HTV, covers the Event with cca 22 hours of direct broadcasting, reaching more than 400.000 viewers. Private national wide TV channels, NOVA TV and RTL, have reported about the tournament ( estimated value cca 500.00 Kn / cca 67.000 € ). Several international broadcast companies have transmitted few matches and the final match.
Official media coverage was sponsored by the Europapresholding Company, covering all daily newspapers, economy & politics, and leisure time magazines (promotional value has been estimated around 1.000.000 Kn, cca 140.000 € ).

Press center of the Tournament, in 2004 edition, has hosted 147 journalists and photographers, 40 national and 24 international editor’s offices. Daily routine of finding a story, and putting it to work, has been succesfully accompanied by Unifot – Nikon representatives in Croatia. In this way Nikon has reached their most demanding customers providing them with the first class service on site.

Tournament edition 2005
ATP organization will issue Official player acceptance list not before 14th June, but for the moment we are sure that following players have accepted their participation on the tournament / ranking by 25th April 05. / :
- Rafael Nadal ( ranked 7.)
- Carlos Moya ( former No.1.; ranked 9.)
- Guillermo Coria (ranked 11.)
- Ivan Ljubičić ( ranked 14.)
- Jiri Novak (ranked 23.)
- David Ferrer ( ranked 25.)
- Filippo Volandri (ranked 31.)
- Juan C. Ferrero (ranked 42.)
- Alberto Martin ( ranked 61.)
- Gustavo Kuerten (former No.1.; ranked 86.)

Television broadcast was confirmed from Croatian national television - HTV, every day 2 matches + the final in direct coverage.